Concept project
Plumbing & HVAC company website
Best for emergency-call businesses. Tap-to-call comes first, then service-area pages, financing and a reviews section.
Our work · Concept projects
Work you can test on your own phone
Each demo below is a live, working website. Not a screenshot. Open one, poke at it, and see how it would feel to your customers.
Live demos
Three trades. Three different jobs for a website.
A plumber needs the phone to ring. A dentist needs appointment requests. A mover needs quote requests. So the three sites are built differently. Pick the one closest to your business.
Most of our client work is under NDA, so these are concept projects built to show how we think. We’re happy to walk you through past work and share references on a call.
Concept project
Dental practice website
Best for practices that want appointment requests. Service pages, insurance and new-patient info, and a request-an-appointment form that doesn’t ask for health details.
Concept project
Moving company website
Best for quote-driven businesses. A move-details quote form, USDOT and license display, and service and route pages.
Demos open as full websites. A bar at the top of each one brings you back here.
Concept project
Plumbing & HVAC company website
Best for: Emergency-call businesses like plumbing, HVAC and roofing. The customer has a problem right now and wants to call, not read.
What this demo shows
- Click-to-call comes first. The phone number is the first thing on the screen, and one tap starts the call.
- Service-area pages, so every town you cover has its own page for Google to find.
- A financing section for the jobs that cost more than the customer planned. It answers the money question before they have to ask.
- A reviews section right where a nervous customer looks for it. The reviews in the demo are labeled as samples. On your site they would be your real Google reviews.
Concept project
Dental practice website
Best for: Practices that want appointment requests from new patients, not just a brochure that sits online.
What this demo shows
- A request-an-appointment form short enough to fill out with one thumb. It asks who the patient is and when they’d like to come in. It does not ask for health details.
- A page for each main service, written for patients, not for other dentists.
- Insurance and new-patient information up front. Those are the two things every new patient wants to know before they call your front desk.
- Hours, address and map where someone on a phone expects to find them.
Concept project
Moving company website
Best for: Quote-driven businesses, where every job starts with a quote request.
What this demo shows
- A move-details quote form. It collects the move date, where from and where to, and the home size. Your first call is about the quote, not the basics.
- USDOT and license numbers shown in plain sight. Careful customers check movers before they book. This makes checking easy.
- A page for each service and each main route you run.
- Click-to-call on every page, for the people who would rather talk.
About the demos
What’s made up, and what’s real
The businesses are fictional. We would rather tell you that than let you guess.
Made up
The company names, the people, the 555 phone numbers, the sample text and the sample reviews. Each demo says “Concept project” on it.
Hidden from Google on purpose
A plumber who doesn’t exist should not show up in anyone’s search results.
Real
The design, the mobile layout, the click-to-call buttons and the way the forms behave. The speed is real too, but the demos are hand-coded and your site would run on WordPress so you can edit it. Expect a fast site, not an identical score.
Two minutes, on your phone
How to judge a demo
Don’t take a web designer’s word for it. Not ours either. Here is how to check a demo yourself. It works on any website, including the one you have now.
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Open it on your phone
Not on a desktop. Your customers are on their phones, often in a hurry. Count how long it takes before you can read something useful.
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Tap the phone number
Your dialer should open right away, with the number filled in. It’s a 555 number, so nobody will pick up. If you have to zoom, copy or hunt for the number, the site is losing calls.
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Try the form
Fill it out with one thumb, using made-up details. Are the fields big enough? Does it ask only for what’s needed? Leave a field blank on purpose and see if the error message makes sense.
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Run it through Google PageSpeed yourself
Go to pagespeed.web.dev (opens in a new tab), paste in the demo’s address, and look at the Mobile tab. It’s Google’s own free test, so you are not relying on our numbers.
One thing you will see in the PageSpeed report: the SEO part flags that the demo is hidden from search engines. That’s deliberate, for the reason above. Look at the Performance score.
Then run the same four checks on your current site. If it doesn’t hold up, that’s what our free audit is for. You get a written report by email within 2 business days, with the fixes that matter most in priority order, whether or not you hire us.
Not a plumber, dentist or mover?
Pick the demo that matches how your customers reach you
- Customers call when something breaks.Look at the plumbing and HVAC demo. The whole site is built around the phone call.
- Customers book a visit.Look at the dental demo. It is built around the appointment request.
- Customers ask for a price first.Look at the moving demo. It is built around the quote form.
Your site would not be a copy of a demo. Every package starts with a design built around your brand and your trade. The demos show how we think about the job your website has to do.
The obvious question
What would a site like this cost?
The demos use features from our Business package: a page for each main service, service-area pages, detailed quote or booking forms, and your Google reviews on the site. Business starts from $3,500, with up to 15 pages, and takes 4–6 weeks once we have your text, photos and logins.
A simpler site with up to 5 pages is our Starter package, from $1,500. It takes 2–3 weeks.
Either way you get a fixed quote in writing before you pay anything. And you own the site, the domain and every login.
Past projects
Want to see real client work?
Fair question. Most of what we’ve built was done under agreements that don’t let us publish it here. So we don’t.
What we can do is show you on a call. Book 20 minutes and we’ll walk you through past projects: what the business needed, what we built, and why.
You won’t find client logos or testimonials on this site. We don’t have permission to show the first, and we won’t invent the second.
Book a 20-minute call
We’re online 9am–5pm Eastern, Monday–Friday. The call is a conversation, not a pitch. If we’re not the right fit, we’ll say so.
What you can hold us to
Questions about the demos
Why show demos and not client sites?
Client work is under NDA. See “Want to see real client work?” above, or book a call.
Can I have the exact design from a demo?
You can have the same thinking: the same focus on calls, bookings or quote requests, and the same care for speed on a phone. The design itself is built around your brand and trade, so your site looks like your business and not like our demo.
Will my site be as fast as the demo?
Not necessarily the same score. The demos are hand-coded pages with sample content. Your site runs on WordPress so you can edit it, and your photos, videos, review widgets and booking tools all add weight.
Every package includes a mobile-first layout, caching and image optimization to keep it fast. You can test your own site the same way you tested the demo. We don’t promise a score.
Do you only work with plumbers, dentists and movers?
No. Those are the trades we focus on first, so that’s where we built demos. The same approach fits most local service businesses. Send us your site for a free audit and we’ll tell you honestly if we’re a good fit.
Seen the demos? Now let’s look at your site.
Send us your website address. Within 2 business days you get a written report by email: speed on a phone, mobile experience, Google visibility, trust, technical health, and the five fixes that would matter most. No cost, no obligation, no sales call.
No website yet? Ask anyway. We’ll send a short plan for what your first site needs.
The form asks for your name, email and website address. That’s it.